How to manage your training organization with just a few administrators?

Ever wonder how to manage hundreds, or even thousands of trainees, when it's just you, or one other person handling it all? It can be done. It's not impossible if you can digest and accept what it means to manage the entire training life cycle. I'm talking end-to-end training, from curriculum development to e-learning and progress evaluation. This means having a process in place that is supported by intelligent automation that can handle complex qualifications algorithms, multiple training groups, that are perhaps spread across multiple cities, regions, countries or continents. Such a system exists. Although it's important that your training administrators have a strong understanding of the types of regulations that must be adhered to, a smart system will know how to keep your trainees current and realtime. ATMS is such a system. ATMS was first born nearly 20 years ago out of the need to keep one famous American airline's highly regulated employees qualified for their positions, current according to the positions' training requirements, and ultimately be well trained at all times so that they could keep their crew members and passengers safe. This airline was Alaska Airlines.

Since its inception, ATMS has grown along with the demanding regulatory environment of the aviation industry, and has expanded its capabilities light years beyond where it originally began. Other complex industries now have the competitive advantage of using such a robust training system to keep their valuable trainees current and compliant all while doing so without overloading their training staff, instructors and IT departments.

Are you ready to learn how an exceptional training organization manages training? If you think you're ready Training Manager, let's begin your ATMS demo. 

Marketing is storytelling

Intrigue with your audience by telling irresistible stories that help solve problems or inspire new realities. 

Intrigue with your audience by telling irresistible stories that help solve problems or inspire new realities. 

Never underestimate the power of storytelling while marketing. While both oscillate between the realms of science and art, in the end you won't win your audience over if you can't master telling a story.

Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view. The term 'storytelling' is used in a narrow sense to refer specifically to oral storytelling and also in a looser sense to refer to techniques used in other media to unfold or disclose the narrative of a story (Wikipedia, 2017).

Storytelling in marketing should stick to a main format including: 

  1. Tell your audience what it is that's important about your story. 
  2. Tell them why it's so important and what problems this important thing will solve.
  3. Tell them how to get it on landing page that captures contact info to connect and follow up with them afterwards.  
  4. Repeat with more storytelling until you've nurtured your lead into a qualified deal.
  5. Delight them with your products and services so their promote your story and tell it to others!

With all of the advanced storytelling tools, technologies and platforms marketers have at their fingertips, including video, blogging, e-zines, as well as traditional print forms, displaying alternative ways of presenting things, people, and ultimately reality, is limited only by the marketers ability to imagine and create. The end result? Marketers storytelling skills can help solve business problems or new realities for increased sustainability and profitability for a healthy, thriving organization.